A universal layout with a simple design will be useful when you need to share a single piece of news. Most of the email is occupied by a photo, and the text is provided with a few laconic sentences. The template has a light gray background against which the blue headline stands out well. A photo in a neutral color palette is best suited here. If you don't have one, you'll need to lower the brightness and contrast of the selected photo when editing the template in Google Docs.